Made the work.
I created assets across social platforms: show updates, show cards and promotional videos. My work connected the platform’s visual identity with the artists, releases and live shows it presented.
CO-FOUNDER & FORMER CREATIVE DIRECTOR / MELISSA GOLDSPINK
Built for artists. Made to be felt.
LIVE EXPERIENCES✳ARTIST DISCOVERY✳CULTURE & COMMUNITY✳BEYOND THE STAGE
01 / FROM BELIEF TO MOMENTUM
Zero to thousands.
A decade of my life.
I co-founded Breaking Sound with a belief in what this platform could become. We built it from zero into a company reaching thousands—creating momentum for emerging artists, audiences and partners.
As Creative Director, I shaped the brand and its social media presence while heading operations. I travelled across the United States and Europe to keep the brand cohesive and worked on the ground at small, large and red carpet events.
This case study covers my past contribution. I am no longer involved in Breaking Sound.
My role connected the big creative idea to what happened on the ground: the artist announcement, the campaign, the room, the show and the community around it.
MY CONTRIBUTION / CREATIVE LEADERSHIP & EVERYDAY DELIVERY
From the creative idea
to the show itself.
Helped build the team.
I participated in meetings about business and community growth and assisted with interviewing prospective team members. The team grew from one to twelve during the growth story I was part of.
Kept things moving.
I handled accounts for four years and paid staff and bands, alongside my creative and live-event responsibilities.
1 → 12Team growth during my involvement
4 yearsHandling accounts and staff & band payments
25+Door hosts and bookers in the current team
Current door-host and booker count supplied by Melissa. It describes the platform today, after her involvement.
THE GROWTH / MY CREATIVE LEADERSHIP IN CONTEXT
Built from belief.
Carried across the world.
Where our story took shape.
Building the platform and a visual identity around emerging artists.
A new home. A wider stage.
Bringing Breaking Sound to LA and carrying one cohesive brand across new rooms and cities.
Beyond the live show.
Radio launched in 2019. I hosted shows and helped extend artist discovery into a new format.
The story moves to screen.
TV launched in 2021, alongside a growing world of media production and artist storytelling.
75+ shows a month. Across the globe.
Creative direction connecting live experiences, campaigns, partnerships and a consistent brand across markets.
ONE BRAND / MANY CITIES
Local stages.
Global perspective.
I travelled across the US and Europe to keep the brand cohesive as it grew. These cities show the reach of the platform; my contribution was the creative direction, brand presence and operational work behind it.
Selected cities from our growth story. Click a city to find it on the globe.
Los Angeles · United States
THE PLATFORM / THE REACH OF OUR WORK
Show volume supplied by Melissa; audience figures from the September 2026 portfolio. Platform-wide figures.
02 / CAMPAIGNS & EXPANSION
Discovery is
an experience.
Creative that carries artists from a first listen into live rooms, new cities and a growing community.
01 / SPOTIFY PLAYLIST
A first listen.
A lasting connection.
Animated artwork for our active Spotify playlist, designed to give emerging artists a distinctive place in the feed and keep music discovery moving.
02 / CULTURAL MUSIC CAMPAIGNS
Different voices.
A shared platform.
Campaigns such as Vibras Latinas brought cultural music discovery into the Breaking Sound world, introducing audiences to emerging Latin artists across the globe.
03 / TOURING & CROSS-PLATFORM CREATIVE
One campaign.
Every touchpoint.
Tour promotion and artist campaigns connected announcements, email, social storytelling and radio. The creative had to feel like one brand while giving each artist their own presence.
04 / VENICE FESTIVAL
The right artists.
The right atmosphere.
Breaking Sound’s work included booking all the music for Venice Festival, connecting artist discovery with a live festival setting. This film captures the experience around the music.
05 / STOCKHOLM / VENUE LAUNCH
New city.
Same creative pulse.
Creative supporting a new venue in Stockholm—carrying the Breaking Sound identity into a new setting while keeping the artist at the centre.
06 / BREAKING SOUND PLUS
More ways
to move artists forward.
We created Breaking Sound Plus as another way to push artists across our platform, giving their music and stories more opportunities to be seen and heard.
03 / PARTNERSHIPS
Shared energy.
Wider possibilities.
Collaborations connecting music with creative tools, clothing and culture.
ARTIST FEATURESplice × Breaking Sound
A partnership connecting artists and music-making. Featuring MOONZ through the Splice collaboration.
Dos Hombres
Partnership creative bringing the Dos Hombres collaboration into the Breaking Sound community.
Hype
A clothing partnership expressed through colourful, music-led campaign creative.
04 / BEYOND THE STAGE
The artist.
The voice.
The whole story.
I hosted radio shows, produced My Story and co-produced the Redlight series. The work also included promotional campaigns for Redrooms TV and radio awards.
PODCAST / PRODUCER
My Story
Artist-focused conversations exploring creativity, inspiration and the human stories behind the music.
TV / PROMOTIONAL CAMPAIGN
Redrooms
Campaign assets promoting cinematic live performance sessions and artist presence.
RADIO / HOST & CAMPAIGNS
Breaking Sound Radio
Radio hosting, music discovery and promotional pushes for radio awards.
ARTIST MOMENTS / IHEART RADIO MUSIC AWARDS
From the platform
to bigger moments.
lovelytheband at the iHeart Radio Music Awards: an artist moment shared through Breaking Sound.
THE THREAD THROUGH IT ALL
A cohesive brand.
A platform that keeps moving.
My contribution brought together creative direction, content creation, live events, community discussions and four years of accounts and payments.
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